A good CPC rate generally ranges from $0.40 to $2.00. Google Ads typically has a CPC of about $2.69 for search ads and $0.63 for display ads. Facebook Ads also average around $0.63 per click. Instagram Ads can range from $0.40 to $0.70, while ads on X (formerly Twitter) are about $0.38. LinkedIn Ads have the highest CPC at approximately $5.58. it is very important for you to understanding these benchmarks helps advertisers set realistic expectations and optimize their campaigns for better performance and cost-effectiveness.
Ask What is a good cost-per-click (CPC) rate for mobile ads?
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