A good CPA for Google Ads depends on your industry. Most businesses aim for a CPA of $10 to $50. Some niches like e-commerce may have a CPA of $30 to $100. High-value industries like finance can see CPA rates above $100. Setting a target CPA helps control your budget. Lower CPAs mean better cost efficiency for your ads. Quality ad creatives can reduce your CPA. High-converting landing pages improve results. Targeting the right audience lowers your costs and you can make use of software to speed up the process. Regular campaign optimization keeps CPA within your goal. Monitoring performance helps you maintain profitability. A good CPA ensures your ads generate value.