A good CTR (Click-Through Rate) for an ad network like AdSense or RevContent depends on factors such as niche and audience. For AdSense, a CTR of 1% to 3% is considered average, with higher rates being a sign of strong ad placement and relevance.
For RevContent, native ads usually have lower CTRs, often between 0.2% and 1%. This is due to their content-focused nature. However, well-targeted campaigns with engaging visuals and headlines can exceed these averages.
Improving CTR requires testing different placements, ad formats, and content strategies. Monitor performance metrics to identify what resonates with your audience.
For RevContent, native ads usually have lower CTRs, often between 0.2% and 1%. This is due to their content-focused nature. However, well-targeted campaigns with engaging visuals and headlines can exceed these averages.
Improving CTR requires testing different placements, ad formats, and content strategies. Monitor performance metrics to identify what resonates with your audience.