Ask What is a good CTR for influencer?

kayode10

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Just of recent I bought a course on how to do tiktok influencer marketing for my online business. One thing I realized that the delivery of the influencer is not good on the video. I have tested one of the influencers but the result is not good enough. I’m curious about what a good click-through rate (CTR) is when it comes to influencer marketing on Tik Tok and Facebook. Since influencers have such a wide reach, does their CTR tend to be higher or lower than other types of ads? I’m assuming it can vary depending on the influencer’s niche and engagement with their audience?
 
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