The average CPM for banner ads is typically around $2.80. However, this can vary widely. Rates can be as low as $0.10 and go up to $50 or more depending on several factors. Factors include ad size, placement, and audience demographics.
For example, ads placed above the fold usually have higher CPMs than those below. Additionally, targeting specific niches can also impact CPM rates significantly. Understanding these variables helps advertisers set realistic budgets and optimize their campaigns effectively to maximize revenue.
For example, ads placed above the fold usually have higher CPMs than those below. Additionally, targeting specific niches can also impact CPM rates significantly. Understanding these variables helps advertisers set realistic budgets and optimize their campaigns effectively to maximize revenue.