Another name for a landing page is a lead capture page. You can also call it a destination page. Some people refer to it as a squeeze page. A landing page can also be called a static page in certain contexts. Some marketers use the term sales page if it focuses on conversions. The name often depends on the page’s purpose. You may hear it called a conversion page when used for CPA marketing. Different names describe the same type of page. All focus on guiding users to take a specific action. The purpose defines the name in most cases.
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