EPC in ShareASale means "Earnings Per Click." This metric shows how much you earn for each click generated. ShareASale calculates EPC based on commissions earned and the number of clicks. You can use EPC to measure affiliate performance. A higher EPC means better earnings potential. Merchants also use EPC to attract affiliates. You should check EPC before promoting a product. A good EPC can indicate high conversion rates. You can compare EPC across programs to find the best options. ShareASale updates EPC regularly for accurate data. You can increase EPC by targeting the right audience and using strong marketing strategies.