Guest posting in SEO means writing content for another website. You provide a blog or article to a site in your niche. The host site publishes your content with a link back to your site. This link helps improve your website’s authority and ranking. You gain exposure to a new audience through guest posting. High-quality content increases your credibility in your industry. You should choose websites with good traffic and relevance to your niche. Guest posting helps you build relationships with other site owners. This strategy supports long-term SEO goals. Consistency with guest posting improves your search engine visibility.