The most important thing when creating an affiliate program is offering competitive commissions. You need to ensure your affiliates feel motivated to promote your products. The next key factor is providing clear terms and conditions. Affiliates should know how they will earn, what is expected, and the payment structure. You should also offer quality marketing materials like banners and links. Tracking tools are essential to monitor affiliate performance. Communication with your affiliates is also crucial. Regular updates and support will help build a strong relationship. A well-structured program with transparency will attract the right affiliates and lead to success.