The architecture of an AdRoll-like platform is built on several key components. First, it includes a user interface (UI) where businesses can create and manage ads. This UI communicates with backend servers to process campaign data. The platform stores large amounts of user data to track behavior across websites. Data is processed and analyzed using machine learning algorithms. These algorithms help with audience targeting and ad personalization. The platform uses a database to store ad creatives, user data, and campaign results. For ad delivery, an ad server distributes ads across various websites and social media platforms. APIs allow integration with third-party services like Google Ads and Facebook Ads. Security measures protect user data and ensure privacy.
Ask What is the architecture of an AdRoll-like platform?
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