The average click-through rate for Amazon affiliates can vary. Most affiliates report a rate between 5% and 10%. Your niche can influence this rate significantly. Your content quality plays an important role. You should create engaging content to attract clicks. Your link placement affects the click-through rate too. You must position links where users can easily find them. Your audience type can also impact performance. You need to analyze your traffic regularly. Improving your website design can help boost results. You should always test strategies to see what works. Monitoring your progress will improve your affiliate success.