The average CTR of browser push notification ads on desktop is around 5%. Industry and audience impact the exact rate. Personalized notifications achieve higher CTRs. Relevant content boosts user engagement. Timing affects click-through rates significantly. Clear messages improve overall performance. Rich media elements like images increase clicks. Segmenting audiences drives better results. Testing and optimization enhance CTR over time. Targeting active users leads to higher rates. Offering value keeps users interested. You should avoiding spammy messages prevents drop-offs. Comparing CTRs with benchmarks helps improvement. Desktop users respond well to concise notifications. Regular analysis ensures steady growth in performance.