The basics of list building focus on collecting email addresses from your audience. You must create a lead magnet to attract people. A lead magnet can be a free guide, discount, or helpful resource. You should use a signup form on your website or landing page. A good form makes it easy for users to join your list. You need an email marketing platform to manage your list. Platforms like Mailchimp or ConvertKit can help you organize contacts. You should send regular emails to keep your audience engaged. Building trust with your subscribers is important. A strong list can grow your business effectively.