The best ranking factor in SEO is high-quality content. You should focus on creating valuable and relevant content that meets user intent. Search engines prioritize content that answers questions and provides solutions. You must ensure your content is well-structured with proper headings and keyword usage. Backlinks are also crucial for improving your site’s authority and ranking. You should aim for high-quality backlinks from reputable sites. Mobile-friendliness and site speed are important factors for user experience and rankings. User engagement signals like time on page and bounce rate also influence rankings. A combination of these factors will improve your SEO performance.