To become a professional SEO specialist, you should focus on both on-page and off-page SEO techniques. First, start by learning the fundamentals of SEO. You should understand keyword research, on-page optimization, technical SEO, and backlink strategies. Use tools like Google Analytics, Google Search Console, and Ahrefs to analyze data and track website performance. You must stay updated with the latest SEO trends and algorithm changes. Gaining hands-on experience is crucial. Work on real websites, optimize content, and monitor results. Additionally, networking with other SEO professionals and joining online communities will help you stay connected and learn from others.