Ask What is the difference between display ads and search ads?

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Display ads and search ads serve different purposes. Display ads use visuals like images or videos. Search ads use text and appear on search engine results. Display ads appear on websites, apps, and YouTube. Search ads target users searching for specific terms.

Display ads focus on brand awareness. Search ads focus on driving direct actions. Display ads reach a wide audience. Search ads target users with intent to buy. Display ads rely on audience targeting. Search ads rely on keywords. Display ads are passive in nature. Search ads are active and intent-driven. Both work well in different marketing strategies.
 
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