MasterSamurai
Bronze
- DOLLAR$
- $8
Google Display Ads and Search Ads differ in where they appear. Display ads show on websites, apps, and videos across the Google Display Network. You must create visually appealing banners or rich media for these ads. Search ads appear on Google search results pages when users search for specific keywords. You should use text-based ads with relevant keywords to target users actively searching. Display ads focus on brand awareness. Search ads target users with immediate intent. You must understand your campaign goals to choose the right type. You should track both ad types for better optimization.