The difference between local SEO and general SEO lies in their focus. Local SEO targets specific geographic areas. You should use it to attract customers near your business location. General SEO focuses on improving visibility on a global or national scale. Local SEO uses tools like Google Business Profile to improve rankings. General SEO relies more on keyword optimization and content creation. You should focus on building local citations for local SEO. General SEO often requires broader backlinks and authority-building efforts. Both aim to increase traffic, but local SEO prioritizes location-based queries. You should choose based on your business goals.