PPC ads and display ads differ in format and purpose. PPC ads focus on text-based content. Display ads use visuals like images or videos. PPC ads appear on search engine results pages. Display ads appear on websites and apps.
PPC ads target users searching for specific keywords. Display ads target users based on interests or behavior. PPC ads aim for immediate action like clicks or purchases. Display ads focus on building brand awareness.
PPC ads charge per click on the ad. Display ads often charge based on impressions. Both serve different marketing goals. Businesses choose based on their strategies and audience needs.
PPC ads target users searching for specific keywords. Display ads target users based on interests or behavior. PPC ads aim for immediate action like clicks or purchases. Display ads focus on building brand awareness.
PPC ads charge per click on the ad. Display ads often charge based on impressions. Both serve different marketing goals. Businesses choose based on their strategies and audience needs.