This time around I want to pull all my mind into paid act so that I will be able to generate maximum profit and results on all my campaigns if not most. With this I have been getting in terms with my research on different aspects of a successful advert. When I was doing the research I came across the concept of retargeting.

I learned that this can be used when there are some people take action on your advert but you don't end up giving you the end result I need to target them again. Audience creation is another thing but I don't know how it is different from retargeting. I'll be glad if anyone here can tell me difference between look alike audience and retargeting?