A landing page is crucial in a CPA lead campaign because it directly impacts conversions. You must create a landing page that is simple and focused on the offer. It should have a strong call-to-action to encourage users to take the desired action. A well-designed landing page builds trust with visitors. You need to ensure that the page loads quickly and is mobile-friendly. It should also be optimized for user experience. The landing page must be aligned with the ad’s message to avoid confusion. Testing different elements on the landing page helps improve performance.