Technical SEO is important because it helps search engines crawl and index your website efficiently. You should ensure your website is mobile-friendly to improve rankings. Technical SEO focuses on site speed, which enhances user experience and reduces bounce rates. It also ensures your site has a clean and structured URL format. You should fix broken links and optimize your site’s security with HTTPS. Proper technical SEO ensures search engines can understand and rank your content accurately. Without it, even great content might not perform well. Investing in technical SEO gives your website a strong foundation for long-term success.