The latest update in SEO is Google's helpful content update. Google focuses on rewarding content that is useful and created for people, not just to rank higher. You should focus on creating high-quality content that genuinely answers users' questions. Google's update emphasizes the importance of expertise and authority. You should avoid keyword stuffing and create content based on your audience's needs. Another update is Google's focus on mobile-first indexing. Your website should be mobile-friendly to ensure good rankings. Staying updated on Google's algorithm changes can help improve your SEO strategy and drive more traffic to your website.