MasterSamurai
Bronze
- DOLLAR$
- $8
The main difference between PPC and SEO is how they generate traffic. PPC (pay-per-click) involves paying for each click on your ad and gives you immediate traffic. You can target specific keywords and audiences for instant results. SEO on the other hand focuses on optimizing your website to rank higher in search engine results organically. SEO takes time to show results but can bring long-term free traffic once your site ranks well. While PPC requires ongoing spending SEO is cost-effective over time with consistent effort and optimization. Both strategies work best when used together.