The main purpose of using keywords in SEO is to improve visibility. Keywords help search engines understand your content. You can use them to target specific audiences. Keywords connect your site with user search queries. You should place keywords naturally in your content. Keywords guide users to your website. You can attract relevant traffic by choosing the right keywords. Keywords help rank your site higher in search results. You should research keywords that match user intent. Keywords play a key role in driving organic traffic. You can achieve better results by optimizing content with proper keywords. This boosts your SEO.