The purpose of a landing page in affiliate marketing is to focus on conversions. You use a landing page to guide visitors towards taking action. You can direct them to click on your affiliate link. A landing page highlights the benefits of the product. It also builds trust with your audience. You can use compelling content to persuade visitors to buy. A landing page reduces distractions and keeps the visitor focused. You will see higher conversion rates when using a landing page. It also helps you track performance and optimize for better results. A landing page is key to successful affiliate marketing.