CPC, or cost-per-click, measures how much an advertiser pays when a user clicks on their ad. Impressions refer to how many times an ad is displayed, regardless of clicks. A higher number of impressions can lead to more clicks if the ad is engaging. However, CPC and impressions can have an inverse relationship. For example, if CPM (cost per thousand impressions) increases due to competition, CPC might decrease if the ads are well-targeted and relevant. Understanding this relationship helps advertisers optimize their campaigns for better performance and cost efficiency.
Ask What is the relationship between CPC and Impressions?
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