Ask What is the threshold limit in Google Ads?

kayode10

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I’ve been learning about Google Ads billing, I was surprised when came across the concept of a threshold limit. Threshold is the amount you can spend before Google charges your account. According to some source, new accounts often start with a low threshold, like $50. This amount will increases over time as you build a reliable payment history.

It seems like the limit helps manage spending and ensures campaigns run smoothly without frequent interruptions for payments.

For those experienced with Google Ads, what threshold limits do you usually work with, and how has it affected your campaigns?
 
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