Ask What is your best practice to lower your CPC on Facebook Ads?

[MasterSamurai]

To lower your CPC on Facebook ads you should start by refining your audience targeting. You should focus on a specific, well-defined group that matches your product or service. Testing different ad creatives is also crucial. Try different headlines, images, and calls to action to see which performs best. You should optimize your ad schedule and run ads during peak times for your audience. Monitoring your ad performance regularly allows you to adjust bids and targeting strategies. You should also use Facebook’s split testing features to improve ad performance and reduce costs over time. These strategies help achieve a lower CPC.