Ask What makes an email list “clean"?

[MasterSamurai]

A clean email list contains valid addresses. You should remove any invalid or inactive emails. You must check for duplicates regularly. Duplicates can lead to confusion and wasted resources. A clean list also includes engaged subscribers. You should focus on people who open and interact with your emails. You must update your list frequently. This helps eliminate unsubscribes and hard bounces. A clean email list follows best practices for data collection. You should obtain permission before adding anyone to your list. These steps ensure that your email campaigns reach the right audience and improve overall deliverability.