AdRoll's value proposition lies in its comprehensive retargeting capabilities. It stands out by offering cross-platform retargeting. AdRoll lets businesses reach users across websites, social media and email. This multi-channel approach increases visibility and engagement. Unlike other retargeting players, AdRoll provides advanced segmentation features. You can target specific customer groups more effectively. The platform also integrates well with major e-commerce platforms like Shopify and BigCommerce. AdRoll's easy-to-use interface and strong customer support are additional advantages. These features make it a great choice for businesses looking to improve their retargeting and drive more conversions.