What's better between social media marketing and social media optimisation?

Btaliat

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Social media marketing makes it easier for the products to get to the right audience at the right time. These can be made easier using different social media platforms which include Instagram, Facebook and other contemporary social media outlets.

Those that employ social media optimisation don't really care more about the audience and the products at any particular time. They want to build their websites to be able to be felt by the users any time. It focuses more on the long term basis.

Which of the two do you think is better to employ for the production of products and company.
 
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