Ask What's the difference between CPC and CPM?

[MasterSamurai]

CPC and CPM are both advertising models but work differently. CPC stands for Cost Per Click. You pay every time someone clicks on your ad. CPM stands for Cost Per Mille, which means cost per thousand impressions. You pay for every thousand times your ad is shown, regardless of clicks. CPC is best when you want to drive traffic to your website. CPM is better for brand awareness campaigns, as it focuses on impressions. You should choose the model based on your campaign goals. CPC is more performance-based while CPM focuses on exposure. Both have their advantages depending on the strategy.