CPM (Cost Per Mille) and CTR (Click-Through Rate) are two essential metrics in digital advertising, but they serve different purposes and provide distinct insights.
CPM refers to the cost of displaying an ad for every 1,000 impressions. It is a pricing model used by advertisers to understand how much they are spending to reach a large audience.
For example, if an advertiser pays $10 for 1,000 impressions, the CPM would be $10. This metric is particularly useful for campaigns focused on brand awareness, as it helps advertisers gauge the cost-effectiveness of reaching potential customers without necessarily measuring immediate engagement.
CPM refers to the cost of displaying an ad for every 1,000 impressions. It is a pricing model used by advertisers to understand how much they are spending to reach a large audience.
For example, if an advertiser pays $10 for 1,000 impressions, the CPM would be $10. This metric is particularly useful for campaigns focused on brand awareness, as it helps advertisers gauge the cost-effectiveness of reaching potential customers without necessarily measuring immediate engagement.