JVZoo gets its sellers from various sources. Many sellers join directly through the platform's website. Some sellers hear about JVZoo from recommendations by other marketers. You will find that sellers often come from the digital product niche. These sellers create software, courses, or eBooks for online business. Many sellers are entrepreneurs looking for affiliate marketing opportunities. Some sellers come from referrals within the JVZoo community. You will also find that marketing forums and social media bring in sellers. JVZoo's reputation attracts experienced product creators. You can also become a seller by signing up and listing your products on the platform.