Taboola can be a more cost-effective ad network compared to Google Ads depending on your goals. Taboola uses native ads which can offer lower costs for clicks and impressions especially for content-driven campaigns. You might see better results if you're focused on driving traffic to articles or blog posts. Google Ads on the other hand offers a more extensive network and detailed targeting options but can be more expensive. Google Ads is great for conversion-focused campaigns. You should test both platforms to see which gives you better ROI for your specific goals and budget.