You can choose between SEO and content marketing based on your goals. SEO focuses on improving website rankings in search engines. You should use SEO to drive organic traffic to your site. Content marketing is about creating valuable content to attract and engage an audience. You can use content marketing to build trust and brand authority. Both strategies are important, but SEO helps you gain visibility while content marketing helps you build relationships. You should use SEO to increase reach and content marketing to nurture leads. Combining both strategies will give you the best results in digital marketing.