Ask Which method is more effective for a Facebook Ads campaign: CPC or CPM?

[MasterSamurai]

The method that is more effective for a Facebook Ads campaign depends on your goals. If you want to drive traffic or generate leads CPC is often the better choice. With CPC you only pay when someone clicks on your ad. This method is performance-based and helps ensure you are getting value for your money. On the other hand if your goal is brand awareness, CPM may be more effective. With CPM you pay for impressions which is ideal for reaching a large audience. You should choose the method based on whether you prioritize clicks or exposure.