AdRoll and Google Ads each have their strengths. AdRoll is better for retargeting. It helps businesses show ads to people who have already visited their website. This can boost conversions. AdRoll also offers cross-platform campaigns, reaching users on websites, social media, and email. Google Ads, on the other hand, is great for search ads. It lets you target people actively searching for specific keywords. Google Ads has a larger reach, especially on search engines. If you want to increase brand awareness, Google Ads might be a better option. In the end, the best choice depends on your campaign goals.