An advertiser in CPA marketing is someone who provides the offers you promote on CPA affiliate marketing platform. You can find advertisers through CPA networks and you will definitely see lots of them to promote. These advertisers offer products or services and pay affiliates when users complete specific actions. The actions may include download apps, create action m,, signing up, making a purchase, or filling out a form. Advertisers typically set the terms and conditions of the offer, including the payout as well as promotional materials. As an affiliate, you promote these offers to drive traffic and conversions. Advertisers are key to the CPA marketing ecosystem because they provide the offers that generate commissions for affiliates.