Why are affiliate networks like Amazon cutting their rates for marketers?

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Amazon is facing increased demand due to the COVID-19 pandemic. This surge has strained their fulfillment capabilities. To manage costs, they have reduced commission rates across many product categories.

Amazon aims to streamline its affiliate program. They are eliminating third-party networks and working directly with publishers. This change allows them to retain more revenue.

Market competition plays a role. As more affiliates promote similar products, Amazon may feel pressured to lower rates. These cuts impact many marketers who rely on Amazon associate income during challenging times.
 
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