Landing pages are necessary for affiliate marketing because they focus on conversions. You use a landing page to direct visitors toward a specific action. It can increase your chances of earning a commission. A landing page highlights the benefits of a product in a clear way. You can use it to build trust with your audience. It reduces distractions and keeps your visitors focused. A landing page also allows you to track performance. You can optimize it for better results. Without a landing page, it’s harder to guide your audience and convert them into paying customers.