I pay a courtesy visit to one of my friends who happens to be an expert internet marketers and he was the one who shared with it paid ads on Google ads. I have gone to set up some ads campaign on Google ads but I’m a bit puzzled by something I noticed in my campaign stats my conversions are showing up as higher than my clicks. I always thought conversions would be a smaller number than clicks since not every click leads to an action. Has anyone else experienced this? This appears strange to me because I am expecting clicks to be higher than the conversion. Can anyone point this out for me.