Taboola and Outbrain are merging to create a stronger advertising platform. Both companies offer similar services focused on native advertising. By combining resources, they can increase their reach and improve targeting capabilities. The merger allows them to compete better against larger platforms like Google and Facebook. They also aim to offer better monetization opportunities for publishers and advertisers. With more scale, the companies can improve their technology and deliver more relevant ads to users. This merger helps both Taboola and Outbrain expand their market share and enhance the value they provide to advertisers and publishers.
Ask Why are Taboola and Outbrain merging?
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