Companies give affiliate commissions to boost sales. Affiliates act as salespeople promoting products. You gain access to broader audiences through their networks. Companies pay only when sales occur, making it cost-effective. Affiliates build trust with their followers, enhancing brand credibility. You can increase brand awareness as more people share your products. Companies enjoy low-risk marketing since they only invest in successful sales. Affiliates help generate targeted traffic that converts better. You save on traditional advertising costs while achieving high ROI. Overall, affiliate commissions create a win-win situation for both companies and affiliates.