There is virtually no industry in which you are will not find any competition. Competition is the reason why some small scale businesses are unable to make consistent sales in their industries. This is the reason why it is very important for a business to develop a marketing strategy to make consistent sales with their product and services. A marketing strategy will help you to identify loop holes in the marketplace and how you can take advantages to the fullest so that you make good r o i in your business. A good marketing strategy will help you to build unique selling preposition to stand out among the competitors in the marketplace. Good marketing strategy makes your brand to be well known out of all the noise in the marketplace.