Google Ads often records more conversions than GA4 because of differences in tracking and attribution models. Google Ads uses its own conversion tracking setup which might count conversions differently. You might see more conversions recorded due to auto-tagging and direct integration between Google Ads and your website. GA4, on the other hand, uses event-based tracking and has stricter attribution rules. GA4 also applies a different approach to counting conversions, which can result in fewer conversions being tracked. Tracking setup issues or filters in GA4 might also cause discrepancies. You should compare both platforms to understand the differences in reporting.
Ask Why does Google Ads record far more conversions than GA4?
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