Tourism is a money making business venture for both government and individuals whoever into it. But one thing people needs to know is that tourism business will not make money for the results unless you engage in marketing. If you want to make consistent sales with a tourism business, it is very important for you to engage in strategic marketing to attract ready customers so that you be able to make sales with your business. Marketing helps to identify places where your target audience can be found and the right marketing message you can apply to attract them. If you can do the marketing for your business you can hire a professional to do it for you and you definitely see a huge positive return out on your tourism business.