Ask Why is mobile advertising becoming more popular?

kayode10

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Hi everyone,

I’ve been noticing a huge buzz around mobile advertising lately. Most of the online marketing forum I belongs to talk about mobile advertising. To be honest this has become frequency and it got me thinking—why is it becoming so popular? I was thinking this happen maybe due to the massive increase in smartphone usage and the ability to reach people wherever they are.

I also noticed that big brands are taken advantage of mobile advertising. It is easy to see some of their brands across social media platforms.

What do you all think? Have you noticed mobile advertising taking over other formats? What makes it such a game-changer in your view?
 
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