Having backlinks to pages that no longer exist on your site can hurt your SEO. Search engines see broken links as a sign of poor website maintenance. This can lead to a drop in rankings. Visitors also get a bad user experience when they click on a dead link. It’s important to regularly check your site for broken links. Use 301 redirects to guide visitors to the right pages. Update or remove backlinks that point to non-existent pages. Maintaining active, relevant links improves your SEO and user experience. Avoiding broken links helps keep your rankings strong.